Today more companies are emphasizing customer experience. In the past, it usually focused mostly on things like products and prices. These are still important, but the customer experience has become much more important over the past decades. How important is it? Studies show that by 2020 customer experience will be more important than products and prices in distinguishing different companies. Today’s customers want a good experience when interacting with companies. That includes actions like visiting websites, making inquiries, etc. Improving the overall experience of customers will help to boost leads and sales.